A 2-in-1 Sprint: Lean Testing and Consultation

Lean Testing should be the lifeblood of all companies. We know that 9 out of 10 business ideas fail; we know that in 42% of these cases, the failure is due to a misreading of the market demand. Sprints provide you with the keys to ongoing and efficient testing, leading your business towards the ideas that will become successful.

The client in this Lean Innovation Sprint had initially reached out for opportunities to grow their business. Alongside this, the sprint would act as a consultation and training program to allow their team to implement its mindset and methods. The company was established and fairly traditional; as with all successful businesses, they recognised the need for internal growth and development, allowing Bonanza Design to guide them through this phase of readjustment. The company engaged in active learning, experiencing the tasks and workshops whilst also learning how to facilitate and apply them.
The outcome was more than just a validated business idea: the client walked away with a step-by-step guidebook for lean testing.

Topic
Lean Innovation
Industry
INSURANCE
Duration
6 WEEKS
Team Size
2 Innovation Manager
0

Week Align

People are at the forefront of the sprint before it has even begun; it’s the only way to fully understand the company culture and tailor the sprint to best fit the client’s needs. The Bonanza Design team hosted workshops and one-to-ones, learning about backgrounds, strengths, and weaknesses. These enabled the client to communicate their needs and expectations to us. The business guided us toward our shared goal, allowing Bonanza Design to readjust the sprint and methods so as to best fit their needs and expectations.

1

Week Discover

Lean Innovation requires a thorough understanding of the opportunity space at hand. During the workshops in the first week, Bonanza Design facilitated a number of individually-tailored games and exercises. These included coming up with opportunity statements, and working on a variety of canvases to pool together everyone’s knowledge and identify areas where more research was required.

The second workshop was customer-focused. Before thinking about the solution, it was important to gain a thorough understanding of the customer’s problems and the emotional impact that solving these problems would have. This process birthed three potential customer segments to target during the first sprint. From there, we strategised with the client to choose one segment to focus on.

2

Week Research

Going in to week two, the Bonanza Design team collected the most relevant core assumptions from the workshops and outlined suitable research methods to further explore and validate them.

Research was split into two phases:
Phase 1: Generate knowledge and insights about the topic; building data backdrop on the opportunity at hand. For this, we used common fact-finding methods such as keyword research, customer interviews, and competitive analysis.

Phase 2: Validation of key core assumptions and new insights gained from ‘Phase 1’.

It was important during the second half of the research phase to sample a greater number of participants; as well as validating the core assumptions, the collected data presented a strong case to the client as to the probable success of the venture.

3

Week Define & Design

Bonanza Design had led the client through two weeks of extensive research; it was now time to rewrite the opportunity statements of the first workshop and see how they had changed. We conducted a specific ideation workshop method (“Brainwriting”) to generate as many ideas as possible. “Brainwriting” allows the participants to work on ideas together, making it a much more collaborative process than more traditional methods.

The workshop ideas were collated and voted upon. The three winners were put into the Bonanza Design Lean Canvas in order to formulate a value proposition and design the details of the experiment, shaping them into tangible business ideas. Now that we had concrete propositions, we were able to build one landing page per idea in order to expose each one to an audience in a realistic setting.

Landing pages are an excellent resource: they expose the audience to a business idea in a realistic setting; allow teams to collect reliable data as to the desirability of said idea; and are resource-light.

4

Week Experiment & Validate

With the landing pages ready to go, the Bonanza Design team set up Google Ads to exhibit them to the desired audiences. We collected data on the best bidding strategy within the client’s budget and allowed the experimental ads to run simultaneously for between five and seven days. Once the team had collected enough information, we created a report that summarised and analysed various informative metrics: clicks, impressions, CPC (cost-per-click), conversion, keyword performance, etc.

To ensure that our clients could replicate our thought process, we created an exclusive flowchart that mapped out the decision-making procedures.

5

Week Train

The final week of the sprint focused on the educational and consulting elements. The client had been exploring new business ideas whilst simultaneously receiving trainings that would allow them to implement Bonanza Design’s innovative spirit and mindsets into their own company.

To round off the sprint, Bonanza Design collaborated with the client on a 25-page guidebook that would function as a blueprint for their Lean Innovation processes. The client walked away with a resource that they could refer to and share with their other team members and stakeholders within the company.

We’d Love to
work with you